Painting Company Names: What to Name Your Painting Business

Since you can’t register your painting business (one of the first steps to start a painting company) without a name for the business, you need to settle on a name for your painting company fast. Your name is an important part of your business, but sometimes settling on a name is not easy. If you’re having a difficult time, read on for tips on what to consider and what to include (and what to exclude) in a good painting company name.

Over the last five years I’ve started five painting companies and I’ve had several friends start their own painting companies. I also work with hundreds, if not thousands, of painting companies. I’ve seen lots of great painting company names, and some hilariously bad ones.

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While you shouldn’t get too stressed out about a name, there are some basic guidelines I always like to follow when creating a new company.

What You Should Do

  • Choose a name that you like. You are the one who is going to be involved with the business more than anyone else. Make sure you like the name. I never start a business if I don’t like the name.
  • Make it crystal clear what you do. Include the word “painting” or “painters”. This might seem obvious, but I’ve heard some really bad names that don’t symbolize painting at all. If I just heard the company name, I wouldn’t even know what service they offer.
  • Keep it simple. It should be easy to spell, easy to remember, and not a lot of words.
  • Tie in some sort of local aspect to your name. Many people love to hire local.
  • Come up with 15-20 ideas, and then narrow them down. Your first idea is not your best. Brainstorm and anything goes.
  • Google “local painting company” “Denver painting companies” “Denver Painters” etc., which could help you come up with names. Or search for companies in other cities to come up with ideas.
  • Once you have narrowed it down to a few that you like, do a quick local search for that name. Make sure it’s not already “owned” by another company. For example, we were considering 5280 Painting for our Denver branch. Once we checked on Google, we found that another company already exists that is 5280 Roofing & Exteriors (which includes painting) so we didn’t want to go that route. You want to make sure that if people search your company name, you are the only one they can find. The last thing you want is someone searching for you, and finding someone else. All of your work ends up going down the drain.

What You Should NOT Do

  • Do not use your personal name in your company name. This is not a deal breaker. But I prefer not to have my business linked directly to me. In case I ever want to sell it, or I ever want to not be a big part of it, I can stay kind of ‘hidden’.
  • Do not use too many words. More than 3 is probably too many. Maybe 4 if it’s easy to remember.
  • Do not use clichés, like “A Cut Above the Rest”
  • Do not say “and more”. Just be a painting company. If you want to do other things, just state it in your marketing materials. If you are doing an entirely different service like roofing, set up your company to say “Foothills Painting and Roofing”. Or start another company and own “Foothills Painting” and “Foothills Roofing”.
  • Do not be too general. Professional Painting, for example, is too general. So is “Denver Painters”. That is a heavily searched keyword on Google, so even if customers are trying to find YOU, they are going to find the company that is highest on Google’s ranking, which may not necessarily be you. It’ll be hard for you to even own the top of Google for your own company name.
  • Do not pigeonhole yourself… If you use the word “residential” it’s going to be hard to get into commercial painting. If you use the word “commercial”, people who want residential painting will be more inclined to go with a company that doesn’t “focus” on commercial. Even if that’s not your focus, they think it is because it’s your company name.

Examples of Good Painting Company Names

Here are some painting company names to get you thinking. Notice that they are simple, easy to spell, easy to remember, and they have a local feel.

  • Foothills Painting (Colorado along the foothills)
  • Great Plains Painting (Kansas City)
  • White River Painting (Indianapolis)
  • Michigan Pure Painting (Southeast Michigan)
  • Imperial Painters (Denver)

Also, we always register our businesses as LLC’s.

More Resources

Once you have a name, check out these useful resources:

If you are serious about starting a business, check out Painting Business Pro. That course will teach you everything from setting up your business, marketing systems and scripts, sales systems and scripts, production systems and scripts – everything that we used to start and grow our business to several hundred thousand dollars.

Have a question or something to add? Please leave it in the comments.

 

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27 Comments

  1. Chyna | September 1, 2015 at 10:18 pm Reply

    I would like to thank you so much for this website and the work you have put into it. I’ve always wanted to start my own business and I am confident this is the path I should take! I am still in the very early stages of development but I was thinking Red Barn Painting. I live in Nebraska.

    • Eric | September 12, 2015 at 2:27 pm Reply

      You’re welcome. And I like Red Barn Painting. It’s simple and I think it’s appropriate for Nebraska.

  2. Eric Tomlindon | September 16, 2015 at 9:25 pm Reply

    Hello Eric. What do you think of Air Tight Custom Painting? This the name I’ve choosen

    • Eric | December 3, 2015 at 6:31 pm Reply

      It’ll work. I think it’s a little cliche to use a name like that – like “Best Lines Painting” or “Clean Cut Painting”.. It’s just not as memorable as a company name. Those are more like adjectives, rather than the name of a company. Hope this helps.

  3. Majid | September 17, 2015 at 8:22 pm Reply

    hi i gonna start a sole painting business and looking for a good name.is it good if i choose MAJIC PAINTER(SYDNEY).thanks

    • Eric | December 3, 2015 at 6:28 pm Reply

      I would try to have a name that is easy to spell. Majic people will always be getting confused with Magic.

  4. Richard | October 22, 2015 at 7:48 pm Reply

    I live near the Dallas Waco area in texas I grew up on the gulf coast near Galveston I like the name blue water painting just want another opinion on

    • Eric | October 27, 2015 at 9:12 am Reply

      I like it man!

  5. Austin McCracken | October 27, 2015 at 8:48 am Reply

    Hi Eric, I started my own painting business in January of this year and named it Fresh Coats Painting. I’ve been operating under this name since then and have started really establishing myself as a quality painter in the area. However, I’m not completely in love with the name and I don’t feel like it’s generating the type of response from people that I had anticipated. Another issue with it is all of the domains for this name have already been taken. So I’ve really been on the fence about whether or not I should change it… Do you think it is too late in the game for me to change it? Thanks.

    • Eric | October 27, 2015 at 9:05 am Reply

      It’s not too late too change it. It’s never too late to change it. There are upsides and downsides to changing it. I don’t think there is anything wrong with that name, or that you have any reason TO change it. Except that you have to live with the business and the name of the business -and if you would much rather have another name, go for it.

      But painting businesses don’t really have “brands” anyway – the name doesn’t make a huge difference. The downside to changing names is losing any organic search engine rankings you have, and any past customers/referrals/etc… but you’ll probably get those anyway.

  6. Clemens Contracting/painting and remodeling. | November 27, 2015 at 3:28 pm Reply

    Have been following your business model and have been implementingsome of your strategy.thank you for info it has saved me from a lot of pit falls.since I do so much with sub -contractors.

    • Eric | December 3, 2015 at 5:48 pm Reply

      You’re welcome! I’m glad it’s been helpful for you.

    • Zahoo | February 11, 2016 at 3:24 pm Reply

      You’ll need to have a contractor’s lcsinee and insurance before you even think about starting a painting company. Do ALL of the homework involved in starting a contracting business the name of the company is the least of the requirements.

  7. altaf | December 28, 2015 at 3:15 pm Reply

    Hey Eric.very inspiring.am from Kenya and I will choose skyline painting.
    Thanks.

    • Eric | February 9, 2016 at 7:10 pm Reply

      Great! Good luck.

  8. Tim | February 4, 2016 at 11:51 pm Reply

    I am starting my company this spring, I had already picked my name prior to reading this, my familys welding company is Curriers Welding and they have a high rep in my town, so i went with Curriers Painting, LLC. evey time i enterduse my self to someone they ask if i am related to the curriers so thought it would be good!!! this website is the best and most organized

    • Eric | February 9, 2016 at 6:49 pm Reply

      Hey Tim,

      Sorry for the slow response. I don’t get on the blog often. I think that name is great!

      There are very few bad names that will actually hurt you. You create your own brand and your name becomes known. If your name isn’t in customers heads it doesn’t matter. The key is for people to recognize you, and know you are a good company. That’s the key.

      Good luck!

      Eric

  9. Katherine | February 11, 2016 at 9:09 am Reply

    Hi, Eric,

    My boyfriend is a professional painter who has been taking on side jobs for some time and he’s decided to fully commit to his own painting business. Although his personal phone number is “catchy,” he’s finally agreed to let me set up a business line for him. Wanting to claim another catchy number, I searched (unsuccessfully) for so-called “vanity numbers” using local area codes and words associated with painting for a long time before I found the number I claimed for him: 469-31-WALLS.

    Now he’s working out what to name the business and I have suggested going with 31 Walls Painting & Drywall. He likes the name and the idea of the number matching the name, but I think he wants a second opinion.

    What do you think of 31 Walls Painting & Drywall with the matching contact phone number?

    Thanks for taking the time to respond. I appreciate your input and your advice.

    • Eric | February 11, 2016 at 3:59 pm Reply

      Hey Katherine,

      I think that’ll work just fine. I would recommend having some kind of story behind the 31 Walls… but the name doesn’t matter THAT much. You make the name… when people start to know your company name and associate it with great work and a good reputation, it doesn’t matter what the name is.

      It just matters that people know it, and have a positive association with it.

  10. John | November 17, 2016 at 4:25 am Reply

    Hi Eric
    Thanks for your advice, I want to start my own busines and I I haven’t choos any name yet and really don’t know which name is I can choose I live in Perth if you can give me some good name thanks.

    • Eric | March 21, 2017 at 9:06 pm Reply

      I have no idea what you should name your business. You should brainstorm a bunch and then pick one!

  11. Melissa Woolston | December 25, 2016 at 2:01 pm Reply

    Very well written and well thought out article!

    • Eric | March 21, 2017 at 8:56 pm Reply

      Thank you!

  12. okoye Emeka | February 16, 2017 at 2:28 am Reply

    Hi Eric. I am just so confused. I learnt on how to produce paint and I want to know my own company but the name is the problem.

    • Eric | March 21, 2017 at 8:25 pm Reply

      You just gotta choose a name! I don’t think it’s that critical. Your marketing and efforts MAKES the name. The name doesn’t make the business.

  13. Rozay | March 4, 2017 at 12:48 am Reply

    Hello Eric,

    I am from Nigeria, thinking of setting up a painting company. My nickname is Rozay and I am thinking of using it as Rozay Painting and Home Decor. Also recently I got an idea for another name Crystal Painting Company.

    Please which will you suggest or better still can you for a name out of this options for me.

    • Eric | March 21, 2017 at 8:18 pm Reply

      I think both of those names work. It depends on if you want your name attached to the business or not. Then just pick one!


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About Me

I’m Eric Barstow, creator of Painting Business Pro, founder of National Painting Group & Foothills Painting, Co-Owner of Painter Choice. I’m disrupting the painting industry, and helping thousands of painters start or improve their businesses. I love what I do!

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