Since you can’t register your painting business (one of the first steps to start a painting company) without a name for the business, you need to settle on a name for your painting company fast. Your name is an important part of your business, but sometimes settling on a name is not easy. If you’re having a difficult time, read on for tips on what to consider and what to include (and what to exclude) in a good painting company name.

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Over the last five years I’ve started five painting companies and I’ve had several friends start their own painting companies. I also work with hundreds, if not thousands, of painting companies. I’ve seen lots of great painting company names, and some hilariously bad ones.

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While you shouldn’t get too stressed out about a name, there are some basic guidelines I always like to follow when creating a new company.

What You Should Do

  • Choose a name that you like. You are the one who is going to be involved with the business more than anyone else. Make sure you like the name. I never start a business if I don’t like the name.
  • Make it crystal clear what you do. Include the word “painting” or “painters”. This might seem obvious, but I’ve heard some really bad names that don’t symbolize painting at all. If I just heard the company name, I wouldn’t even know what service they offer.
  • Keep it simple. It should be easy to spell, easy to remember, and not a lot of words.
  • Tie in some sort of local aspect to your name. Many people love to hire local.
  • Come up with 15-20 ideas, and then narrow them down. Your first idea is not your best. Brainstorm and anything goes.
  • Google “local painting company” “Denver painting companies” “Denver Painters” etc., which could help you come up with names. Or search for companies in other cities to come up with ideas.
  • Once you have narrowed it down to a few that you like, do a quick local search for that name. Make sure it’s not already “owned” by another company. For example, we were considering 5280 Painting for our Denver branch. Once we checked on Google, we found that another company already exists that is 5280 Roofing & Exteriors (which includes painting) so we didn’t want to go that route. You want to make sure that if people search your company name, you are the only one they can find. The last thing you want is someone searching for you, and finding someone else. All of your work ends up going down the drain.

What You Should NOT Do

  • Do not use your personal name in your company name. This is not a deal breaker. But I prefer not to have my business linked directly to me. In case I ever want to sell it, or I ever want to not be a big part of it, I can stay kind of ‘hidden’.
  • Do not use too many words. More than 3 is probably too many. Maybe 4 if it’s easy to remember.
  • Do not use clichés, like “A Cut Above the Rest”
  • Do not say “and more”. Just be a painting company. If you want to do other things, just state it in your marketing materials. If you are doing an entirely different service like roofing, set up your company to say “Foothills Painting and Roofing”. Or start another company and own “Foothills Painting” and “Foothills Roofing”.
  • Do not be too general. Professional Painting, for example, is too general. So is “Denver Painters”. That is a heavily searched keyword on Google, so even if customers are trying to find YOU, they are going to find the company that is highest on Google’s ranking, which may not necessarily be you. It’ll be hard for you to even own the top of Google for your own company name.
  • Do not pigeonhole yourself… If you use the word “residential” it’s going to be hard to get into commercial painting. If you use the word “commercial”, people who want residential painting will be more inclined to go with a company that doesn’t “focus” on commercial. Even if that’s not your focus, they think it is because it’s your company name.

Examples of Good Painting Company Names

Here are some painting company names to get you thinking. Notice that they are simple, easy to spell, easy to remember, and they have a local feel.

  • Foothills Painting (Colorado along the foothills)
  • Great Plains Painting (Kansas City)
  • White River Painting (Indianapolis)
  • Michigan Pure Painting (Southeast Michigan)
  • Imperial Painters (Denver)

Also, we always register our businesses as LLC’s.

More Resources

Once you have a name, check out these useful resources:

If you are serious about starting a business, check out Painting Business Pro. That course will teach you everything from setting up your business, marketing systems and scripts, sales systems and scripts, production systems and scripts – everything that we used to start and grow our business to several hundred thousand dollars.

Have a question or something to add? Please leave it in the comments.


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