Client Name
Brad Ellison
Business Name
Ellison Painting
Location
Detroit, MI
After leaving a successful painting franchise, Brad bet on himself. With no brand, no leads, and no presence in Detroit, he launched Ellison Painting and hit $1.7M in his first year.
The Challenge
Brad had run a college painting franchise, but striking out on his own meant no brand, no leads, and no presence in the Detroit market. Early on he did everything himself.
The Solution
Brad hired an experienced office and production team from day one, applied proven sales, marketing, and operations playbooks, engineered the customer experience from start to finish, and made brand, professionalism, and trust a priority.
The Outcome
Brad hit $1.7M in his first year and grew to $5M by year three with 20% profit margins, built on systems and a lean, experienced team he put in place quickly.
Before
- Left a college painting franchise
- No brand, leads, or presence in Detroit
- Starting over in a new market
- Did everything himself early on
After
- $1.7M in year one
- $5M revenue by year three
- 20% profit margins
- Lean, experienced team and systems
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