Client Name
Daniel Zeuli
Business Name
Zeuli Paint
Location
Hudson, WI
What started as painting with his grandpa in the summer of 2020 turned into a real business. Daniel scaled from painting part-time in college to building a team and hitting $860,000 his first year out of school—now on track for $1.5M+.
The Challenge
Daniel was painting homes with his grandpa for extra money, squeezing estimates in between football practice and class. He had no CRM, no systems, just a phone—and a 15-20% close rate.
The Solution
Daniel built his CRM and systems on college nights and weekends, hired and trained a friend to run production and sales, doubled down on Facebook marketing to flood in leads, and tracked his metrics religiously against the PBP model.
The Outcome
Daniel hit $860,000 his first year out of school and booked $200,000 in Q1 alone. He runs a full painting company with a project manager and sales team on a fully built system, and he’s on track for $1.5M+.
Before
- Painting with his grandpa for extra cash
- Estimating between football practice and class
- No CRM, no systems—just a phone
- 15-20% close rate
After
- $860K year one out of school
- $200K booked in Q1 alone
- Full PM and sales team
- Built-out system and tracking in place
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