If you run a painting company, or any home service business, you’ve probably heard of HomeAdvisor Pro – a site that connects homeowners with professionals.
I’ve worked with HomeAdvisor on and off for several years, and have hundreds of customers who have used their services and given me feedback.
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They are the giants in the industry of connecting homeowners with professionals to get home projects completed. Millions of homeowners use their site to get their home projects completed.
Customers search online for a contractor and find HomeAdvisor. They request estimates through HomeAdvisor, who promises to connect them with pre-screened professionals.
After the customer submits their project details and contact information, HomeAdvisor sends that customer referral to four painting contractors who can compete for the business.
Each contractor who receives the lead pays for that lead.
From there, it’s like any other referral. Contact the lead, schedule the estimate, and compete for the business.
This is how many lead services work. HomeAdvisor is just the biggest company out there. They can provide more leads than most other lead services, but there is a price you pay when you work with them.
A simple search of “HomeAdvisor reviews” or “HomeAdvisor scam” or “HomeAdvisor complaints” will show you a lot of angry contractors.
Here are some of the main complaints you’ll find:
Despite all of the challenges and complaints, you can utilize HomeAdvisor successfully to grow your business. It’s just not easy. We have success in some of our locations, but not all of them.
Here are some keys to succeeding with their service from our experience, and from what I’ve been told by other contractors who have success with HA.
There are other services that are less expensive, involve less competition, and offer better customer service than HomeAdvisor.
If you can’t generate a good return on these other services, you will not have success with HomeAdvisor. Start with these other services first, then add more services once you have a good process.
Painter Choice and Craft Jack are both less expensive than HomeAdvisor with better service, but they are similar services.
I’d recommend starting with those services first.
Other similar lead services you can test out are Thumbtack, Networx, and Porch.
There is only one way to find out, which is to test the service. But try to follow these tips to make the most of your testing.
When you are testing any type of marketing for your business, you should track the total amount you spend on marketing, the number of leads you generate, the number of estimates you generate, the number of jobs you sell, and the total sales.
The amount you spend on marketing should be no more than 10% of the total sales generated, and ideally, you want that number to be under 7%.
Since HomeAdvisor is one of the more expensive services, it’s better to start with some of the less expensive lead services first.
If you are generating sales through Painter Choice or Craft Jack, for example, with a marketing spend of under 10%, the next step is to test out HomeAdvisor.
If you are using Painter Choice or Craft Jack and spending more than 10% on marketing, then you should tweak and improve those services before testing HomeAdvisor.
If your marketing spend is 15% on Painter Choice, then you can expect HomeAdvisor to be even more expensive.
That said, remember that you have got to spend money to make money! Marketing is all about testing and tweaking until you hit the numbers you need.
Get after it and start growing your business!
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