The Painting Contractor's Facebook Ads Workshop

Meet your hosts

presenter

Hannah Gerstner

Head of Marketing, Painting Business Pro

Hannah runs every Facebook ad Painting Business Pro puts out, along with the rest of the marketing. She spent 10+ years helping grow small and medium-sized businesses, and co-founded a blue-collar business of her own. So she knows what it's like to need the phone to ring next week, not next quarter.

Top 10% of Meta advertisers
10+ years marketing growing businesses
2 start-up exits
Over $20 million spent on Meta ads

Host

Casey Era

Head of Sales, Painting Business Pro

Casey has spent 15+ years helping small businesses grow. He grew a startup to $50 million, helped take two startups to exit, and has trained more than 100 people on how to follow up with the leads that come in. In the workshop, he covers what happens after someone fills out your form: how fast to reach out, what to say, and how to get an estimate on your calendar.

15+ years working with small businesses
Grew a startup to $50 million
Scaled 2 startups to exit
Coached 100+ reps

You won't take notes. You'll build. By the end of the workshop, you'll have:

A complete campaign saved in your account.

3 ads made from our Canva templates, using your own job photos and reviews.

An instant form that screens out tire-kickers before you drive to an estimate.

A weekly scorecard that tells you in 10 minutes on Monday whether your ads are working.

A budget number worked backward from your 2027 revenue goal.

Questions before you grab a seat?

I've never run a Facebook ad. Will I be lost?

No. We start from zero and build it together. If you can post on Facebook, you can do this.

Do I need a website?

No. We build with instant forms, which work right inside Facebook. If you do have a website, we'll show you how to make sure the pixel is working. Wix, Squarespace, WordPress, GoDaddy: it doesn't matter. We'll send short setup videos for each.

How much do I need to spend on ads?

You'll leave with a budget built from your own revenue goal.

What if I don't have good job photos?

Bring what you have. We'll show you an ad format that only needs your phone and 60 seconds of you talking.

Will there be a recording?

Attendees get the recording. This one is built live, so the best seat is the real one.

Is this a sales pitch?

It's a workshop. You'll build the whole campaign whether or not you ever work with us. At the end, we'll show you how to get a Custom Blueprint if you want help with the rest of your business.

The Painting Contractor's Facebook Ads Workshop

In this working session, we’ll build a Facebook ads campaign together, in your own account, so you leave with something ready to launch.

You don’t need more names in a spreadsheet. You need people who actually want their house painted.

So you start thinking, "Maybe Facebook just doesn't work for painters anymore."

What we'll cover in 90 minutes:

Understand what's changed in Facebook (Meta) and why it feels like leads got worse.

Learn how to build creative ads that bring in the right homeowner.

Learn how to navigate Ads Manager and set up a campaign.

Build Instant Forms that bring in qualified leads, not wasted spend.

Understand which numbers matter for success.