Marketing 101: How to Get Painting Customers

There are a lot of marketing services and in this video I review a few of them. This is just a small introduction to marketing and the basics of marketing you painting company.

Our business does well over $1,000,000 in revenue and growing fast. And it all starts with marketing. If you’d like to get my Marketing Game Plan, you can download it here.


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I have a word of caution about marketing. One of the biggest mistakes I see painters making is judging a marketing service poorly when the problem isn’t marketing… it’s their sales process.

If I give you 10 leads but you can’t close any jobs, that’s because you need to improve your sales process. Keep that in mind as you begin testing out new marketing channels. With a great sales process, you can make almost any marketing work.

If you suck at sales, it’s going to hard for you to find any marketing services that work. In Marketing 101, we talked about how to determine if marketing is effective. It’s effective if you spend less than 10% on marketing. So if you spend $1,000 on marketing, and you get more than $10,000 of work – it’s effective.

BUT, I can give one painter $1,000 of marketing services and he can turn it into $20,000. I can give another painter the exact same $1,000 of marketing services and he might not even book a job.

So is the marketing service ineffective? Or is the salesmanship ineffective?

Obviously it’s not the marketing… both companies got the same leads. But one company way outperformed the other company. This is why sales is so important in the painting business. You need to have a professional sales process if you want to succeed.

The good news? If you can perfect a good sales process, almost ANY marketing services will work. And there are a TON of marketing services out there for you to try.

So before you go spending tons of money on marketing, you might want to brush up on your sales process. If you don’t want to learn it all yourself, you can get our exact sales process and scripts when you buy Painting Business Pro – just a small part of the entire course.

No marketing will work with bad sales. Almost any marketing will work with good sales. Start with sales.


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  1. Linda Cargile | August 13, 2015 at 12:32 pm

    My son and i are interested in opening our own painting company ,we are wanting to relocate from oregon wheres a few great states or citys to open a new painting company at???

    • Eric | September 12, 2015 at 2:49 pm

      Hey Linda,

      Sorry for the late response. I somehow missed it. There are a lot of great places to open a painting company. It’d be better if you told me the places you were considering, and I can tell you which one is best.

      Let me know! For a faster response, contact me on the tab at the top.

  2. Prabhugouda A Patil | January 1, 2016 at 2:15 am

    Sir, I am a civil engineer with 20y of experience, now i want to start painting business. please help me
    Prabhu A Pati

    • Eric | February 9, 2016 at 7:10 pm

      I would recommend reviewing all of my free videos & articles. If you are sure you want to start a business, get my course. That should be all you need – then you must apply, work hard, make mistakes, learn, etc… But it’ll give you the business details you need.

  3. Donny | December 18, 2016 at 2:25 pm

    Hey Eric, I’ve actually subscribed to your website and receive your emails and updates, but I recently read through everything on here again and read about each lead generation website you’ve used or have heard about, as well as other companies and ways to approach marketing your business and so forth. Anyway, I seen where you had mentioned the company you use for your website and all other areas of online, town square, is that the one in Phoenix AZ? I would like to contact them myself, or if you can contact me regarding your lead generation system and what all you offer along with pricing I’d greatly appreciate it. Thanks for reading, for that alone I am grateful.

    • Eric | March 21, 2017 at 8:57 pm

      Sorry I don’t check comments here often. I’ll email you about website & lead generation services.

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About Me

I’m Eric Barstow, creator of Painting Business Pro, founder of National Painting Group & Foothills Painting, Co-Owner of Painter Choice. I’m disrupting the painting industry, and helping thousands of painters start or improve their businesses. I love what I do!

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