How to fix your Meta ads, lower lead costs, and build a more predictable lead flow in Meta’s new Andromeda environment.

If your Facebook and Instagram ads have seen diminishing returns in the last few months, you’re not alone. Most painting business owners are watching their cost per lead (CPL) climb, their booked jobs drop, and their best ads stop performing. Some are doubling their budgets trying to fix it. Others have fired their ad agencies. A few are turning off Meta ads entirely.



You’re not bad at marketing and Meta ads isn’t “broken.” The truth is simpler. Behind the scenes, Meta has quietly rewrote their algorithm. They called it Andromeda. It was rolled out market by market through 2025, with some analyses suggesting accounts migrated in waves into early 2026. It broke the playbook every painting business in the country had been running for the last four years.

This playbook is the fix.